B2B Content Marketing Agency for Content that Works
Get results with B2B content experts on your side
Effective B2B content convinces your readers that your company is knowledgeable, trustworthy and able to solve their business problems better than the competition.
And yes, sophisticated B2B customers have almost certainly done their research and scouted out your top competitors. You won’t have long to convince a B2B business decision-maker to stick around and learn more or book a demo.
That’s why you need a B2B content writing agency with experience writing hard-hitting content for business leaders who know what they are looking for and don’t have time to wade through low-grade, unclear, or waffly content.
It’s not enough to simply create and share content. You’ll want to make sure that the content is doing its job and bringing you leads. That’s why you also need a B2B content marketing agency that tracks metrics and uses analytics to see what’s working and what needs to be adjusted. That’s exactly what we do at Purple Chia.
Ready to make your B2B content more effective?
Who We Work With
B2B Content Services –
What’s Included
As a B2B content strategy agency, we will support you throughout the entire sales process, from attracting qualified leads to engaging your audience and, ultimately, converting them into paying customers.
With our full B2B content strategy services, you’ll get:
Content
Audit
A full review of all of your existing content broken down by content type, topic, engagement, and more.
Competitor
Analysis
A macro-level look at what your top 2-4 competitors are doing and how their content is performing.
Content
Calendar
A plan of the content
to be produced
each month, including topics,
keywords and distribution.
Written
Content
Ready-to-distribute
content based
on the
shared
content
calendar.
Metrics
and Analysis
A monthly
report on
how your content is performing,
including actual metrics.
B2B Content Services –
How We Work
Choosing us for your B2B content marketing services means investing in our tried and tested 4-step
CHIA content strategy process:
COLLECT
Information gathering
and research
We set up meetings with relevant stakeholders to gather the information we need and understand your goals. This information is supplemented with our own research as necessary.
HATCH
Existing content audit and SEO planning
We pull all our research together to start formulating a content plan to support your goals, including an audit of your existing content to identify gaps as well as keyword research.
IMPLEMENT
Delivering high-quality, SEO-optimized content
We write high-quality targeted content for distribution via all of your relevant channels. All drafts will be shared with you and nothing gets published until you are fully satisfied with it
ANALYZE
Follow up, tweaking and refining
We use analytics tools to understand how your content is performing and tweak it if needed. We also provide ongoing reports updating you on progress, performance and next steps, plus monthly meetings to review them.
Bottom line – we’ll get you the results and impact you are looking for and we will all have fun along the way!
And don’t just take it from us, listen to our satisfied customers:
“Working with Purple Chia exceeded all expectations… the tasks were challenging and the goals were high, but the team nailed it.”
B2B Content Marketing Services the Purple Chia Way
Not only do we have years of experience in B2B content writing, but we are also fun to work with!
Before you know it, we will be an indispensable part of your team, offering you the following benefits:
We are giant nerds who love researching any topic – we know the good sources to go to and can easily weed out the “fake news.”
Contrary to what you might think, you do not need an expert in your specific industry to write your content – with a bit of prompting, we can write about any industry or product. We know how to ask the right questions to get the information needed.
Technical details don’t scare us; we did say that we’re nerds!
Our clients are amazed
at the way we take boring topics and make them interesting to any reader.
We don’t sweat the small stuff – if you want another revision
or just need a few small changes, we won’t complain (or charge you extra!)
What Makes a B2B Content Marketing Strategy Successful?
We don’t want to give away all of our secrets, but here’s a little glimpse into how to make sure B2B content writing fulfills its purpose:
Research – It all starts with research – bringing in relevant leads can’t happen without first researching your audience, the market, your competitors, and much more.
Planning – As the saying goes, “if you fail to plan, you plan to fail.” A good content strategy needs detailed planning for the target audience at each stage of the funnel.
Using relevant tools – In this digital age, technological tools can help content marketers ensure that content performs well, brings in leads, and is found by the right people. Knowing which tools to use is key.
Excellent writing – The internet is full of boring, mediocre writing that no one wants to read. For your content to make its mark, it has to be well-written and in a style appropriate for the audience and the channel on which it will be posted.
Flexibility – A great B2B content writing service is always ready to make changes and reiterate as needed. Things change quickly online, and like a good boy scout, it’s best to “always be prepared.”
Purple Chia’s reputation as a top-notch B2B content strategy agency rests on a solid foundation of excellence in all the above areas. Through working with a vast array of clients over the years, we have refined our B2B content strategy service and can assure you that you are getting the best of the best.
Measuring Success
The mark of an excellent B2B content marketing agency is that it not only delivers top-quality content but sticks around for the long term, ensuring your content does what it’s supposed to do and brings you a steady flow of relevant leads.
Many businesses struggle to measure the ROI of their content because the goalposts are different for each type of content and stage of the funnel you’re targeting.
At Purple Chia, we measure the ROI of various types of content at different stages of the funnel:
The Awareness Stage
(Top of Funnel)
At this stage, your customers are just beginning to learn about your product or service and how it might help them. The content you’re writing at this stage may not drive sales directly, but it helps get your name out and starts building your reputation as an authority in your field.
Types of content: Blog posts, ebooks, social media, podcasts
ROI measurement: Number of readers, downloads, engagement
The Interest Stage
(Middle of Funnel)
Once you’ve gained the attention of a prospect, they enter the interest – also known as consideration or evaluation – stage. At this point, they are looking for additional information that demonstrates your expertise and authority and gives them reason to trust that you can provide the best solution.
Types of content:
Case studies, testimonials, personalized emails, explainer videos
ROI measurement:
Number of readers, open rate, downloads, demos or meetings booked
The Conversion Stage (Bottom of the Funnel)
This is the moment of truth – by the time a prospect makes it to the conversion stage, they just need that one last push to pull the trigger and commit to purchasing. They want to know that they will be getting the most bang for their buck.
Types of content:
Spec sheet, product comparisons, pricing page
ROI measurement:
Number of conversions/sales
Ready to take your B2B content to the next level?