In his long yellow and red coat, with the eerie notes he played on his odd little flute, the fabled Pied paper of Hamlyn drew all the rats, and later all the children, of the town irresistibly after him. If only there were a formula that could be used by businesses to...
On a whim, at some point last year, I decided it was time to “give back” to society. Call me a “middle-aged cliché” but there you have it, I was ready to do something selfless and that’s no bad thing. The question was, what? I’m not your average touchy-feely...
What do Starbucks, Apple and Ben and Jerry’s have in common? They all make tons of money, right? Wrong! Well, those businesses all do make heaps of money but that’s not what I want to talk about here. What I do want to draw your attention to is the fact that all...
Naming a business is a lot like naming a child. Only maybe even more stressful. When my husband and I named our kids, we thought about who we wanted to name them after, but also what the implications might be. While I was very close with my grandfather who died when I...
