What do Starbucks, Apple and Ben and Jerry’s have in common? They all make tons of money, right? Wrong! Well, those businesses all do make heaps of money but that’s not what I want to talk about here. What I do want to draw your attention to is the fact that all...
Naming a business is a lot like naming a child. Only maybe even more stressful. When my husband and I named our kids, we thought about who we wanted to name them after, but also what the implications might be. While I was very close with my grandfather who died when I...
