In 1996, Bill Gates wrote his revolutionary essay, “Content is King”, that would change the face of marketing. Businesses started to accept that the most effective way to promote their offerings and rise above their competition in the digital age would be through...
“What’s your engagement rate?” “How can we get more people engaged?” “Look at how many people are engaging with that post!” Ever heard any of these in conversation? Or said any of these things yourself? If you’ve ever developed a content writing strategy, written a...
In recent years, “Reduce Reuse Recycle” has become the mantra of the Environmental movement. It’s simple and catchy and, quite honestly, it makes a lot of sense. It refers to three things you can do to limit the amount of waste you put out into the world. You can...
“I don’t know how it happened.” “I didn’t mean for it to go viral.” “I woke up one morning and my little tiny blog post had 7 gazillion views.” We’ve all seen people humble brag about these results. Some of them are probably even telling the truth. But, for most of us...
What’s the value of a cup of coffee? Ever bought a coffee at Starbucks? How much did it cost? 2, 4, 6 bucks? Why did you pay a premium for something you can make at home for a few cents? Is the coffee better? Could you not be bothered to make it at home? Were you...
When thinking about “content” most people immediately think about blogs. For the majority of startups, there are many content items that need to be created before they will even entertain the idea of starting the blog. The pitch deck is critical if you are planning on...
