How to Make a Gin & Tonic – 5 Types Of Value-added Content You Can Create Today
Some love words and some prefer pictures. Some salivate over diagrams, graphs, and numbers while others want their information delivered in sentences and paragraphs. There are so many ways to present the same information – this article helps you work it all out.
The Pied-Piper Effect Of Inbound Content Marketing!
If only there were a formula that could be used by businesses to draw all their customers irresistibly in, skyrocketing sales and boosting profits as they go. How can you make your words convert browsers into customers?
Reduce Reuse Recycle…That Goes for Content Too
“Reduce Reuse Recycle” has become the mantra of the save the environment movement. It’s simple and catchy and, quite honestly, it makes a lot of sense. It refers to three things you can do to limit the amount of waste you put out into the world. If you reduce your...
How To Talk So Your Customers Will Listen!
If you’ve ever asked your child to “tidy your room, please” or, “go walk the dog, please”, you know only too well that it's entirely possible, and even quite common, to speak clearly, politely and with intention and yet elicit ZERO response from your intended...
How To Channel Your “Inner Therapist” To Get (and Keep) More Customers!
On a whim, at some point last year, I decided it was time to “give back” to society. Call me a “middle-aged cliché” but there you have it, I was ready to do something selfless and that’s no bad thing. The question was, what? I'm not your average touchy-feely type and...
Finding Our “Why” (and Why You Need to Find Yours)
What do Starbucks, Apple and Ben and Jerry’s have in common? They all make tons of money, right? Wrong! Well, those businesses all do make heaps of money but that’s not what I want to talk about here. What I do want to draw your attention to is the fact that all...
What’s in a Name Anyway?
Naming a business is a lot like naming a child. Only maybe even more stressful. When my husband and I named our kids, we thought about who we wanted to name them after, but also what the implications might be. While I was very close with my grandfather who died when I...