Website Content Writing Services

More Than Your Average Web Copy – Get Copy That Sells!

A well-written website can become one of your most powerful lead generators. The sales cycle for B2B is long, so you need prospects to land on your website and grasp your message within seconds. How is this possible? With clear copy that resonates with your prospects and conveys your message quickly, memorably, and effectively. 
Instead of piecing something together yourself, or worse, farming it out to mass-market content mills, invest in a professional content writing service for websites and unleash the full potential of your company’s website.

Who We Work With

Our website clients are startups, tech businesses, and established companies across multiple verticals whose websites fuel interest, attract followers, draw in qualified leads, and drive sales.
“Purple Chia makes everything easy. They quickly understood our complex products and services and wrote web copy that’s clear, direct and ideally suited to our purposes.”
Shani Collins

Brand Manager, Blue Green Water Technlogies

Purple Chia’s Website Content Writing Services

We offer a host of content writing services for websites to keep your company’s website relevant, up-to-date, and working hard to bring you leads. Whether your site is already live and you just need a refresh or blogs, or you need a website written from scratch, we have the service for you:
When you need to launch an MVP or get a new business or project up and running quickly, a skeleton website is usually enough to get the ball rolling and test the market. We specialize in writing high-quality basic 5-page websites quickly. We can always add to it when you’re ready to move ahead with your business.
Website Content Writing (Basic)
Website Content Writing (Full)
You need a full, professional website for your new business, or you need to upgrade or revamp your existing website now that your business is rolling. From planning what needs to go on each page, to writing the content and liaising with your design team, we handle your website content project and ensure you get a site that works for you.
You don’t just need a well-written website; you need a website that is visible to search engines and easily findable by your prospects who are searching for terms related to your business. Optimizing website content for SEO means configuring it technically, as well as paying attention to the keywords, internal and external links, titles, and the layout of content on the page.
SEO Website Writing Services
Industry-Specific Content
No matter your industry, we have writers for you. Our professional writing team has experience writing for a range of industries and niches, including Fintech, Agtech, Medtech, manufacturing, B2B, B2C, startups, and high-tech companies.
When you need to launch an MVP or get a new business or project up and running quickly, a skeleton website is usually enough to get the ball rolling and test the market. We specialize in writing high-quality basic 5-page websites quickly. We can always add to it when you’re ready to move ahead with your business.
Ongoing Website Copywriting and Maintenance
Blog Writing
Your blog is one of the most important parts of your website, especially when it comes to lead generation. We offer professional website blog writing services and a host of blogging content packages aimed at keeping your blog populated with relevant, SEO-optimized content for all stages of the sales funnel.
An ebook or whitepaper can be invaluable for establishing your company’s authority and also to use as a lead magnet on your website. These projects can be time-consuming and daunting, and that’s where we come in. With decades of experience writing in-depth content, we can ease your burden and create text that you can be proud to publish.
Long Form Content Writing
Social Media Writing
Your social media channels are an important way to get customers and prospects to your website, via your blog posts or directly to your services pages. We can plan out and write useful and intelligent posts leaving you to do nothing but upload them to your profiles.

Website Content Writing (Basic)

When you need to launch an MVP or get a new business or project up and running quickly, a skeleton website is usually enough to get the ball rolling and test the market. We specialize in writing high-quality basic 5-page websites quickly. We can always add to it when you’re ready to move ahead with your business.

Website Content Writing (Full)

You need a full, professional website for your new business, or you need to upgrade or revamp your existing website now that your business is rolling. From planning what needs to go on each page, to writing the content and liaising with your design team, we handle your website content project and ensure you get a site that works for you.

SEO Website Writing Services

You don’t just need a well-written website; you need a website that is visible to search engines and easily findable by your prospects who are searching for terms related to your business. Optimizing website content for SEO means configuring it technically, as well as paying attention to the keywords, internal and external links, titles, and the layout of content on the page.

Industry-Specific Content

No matter your industry, we have writers for you. Our professional writing team has experience writing for a range of industries and niches, including Fintech, Agtech, Medtech, manufacturing, B2B, B2C, startups, and high-tech companies.

Ongoing Website Copywriting and Maintenance

When you need to launch an MVP or get a new business or project up and running quickly, a skeleton website is usually enough to get the ball rolling and test the market. We specialize in writing high-quality basic 5-page websites quickly. We can always add to it when you’re ready to move ahead with your business.

Blog Writing

Your blog is one of the most important parts of your website, especially when it comes to lead generation. We offer professional website blog writing services and a host of blogging content packages aimed at keeping your blog populated with relevant, SEO-optimized content for all stages of the sales funnel.

Long Form Content Writing

An ebook or whitepaper can be invaluable for establishing your company’s authority and also to use as a lead magnet on your website. These projects can be time-consuming and daunting, and that’s where we come in. With decades of experience writing in-depth content, we can ease your burden and create text that you can be proud to publish.

Social Media Writing

Your social media channels are an important way to get customers and prospects to your website, via your blog posts or directly to your services pages. We can plan out and write useful and intelligent posts leaving you to do nothing but upload them to your profiles.

Benefits Of Using Purple Chia As Your Website Content Writing Agency

We live and breathe content and have done so for years. Hiring us to do your content means you get the following benefits:
ONE
Professional Team

As Malcolm Gladwell writes in his book “Outliers,” expertise is built over time through trial and error and repeated practice; the best people in their fields are often those who have put in the hours. Our content and copywriters for websites have honed their craft through decades of writing content and copy for companies like yours. We know what works and what doesn’t and are ready to apply our hard-earned wisdom to your project.

TWO
Communication Skills

Many people know how to communicate, but communicating for business and marketing purposes is not the same as writing an essay or a newspaper article. We know how to plan, formulate, write, and lay out content intended for online use and for specific purposes and audiences.

THREE
Industry Expertise

While you don’t have to be an ecologist to write for an agritech startup focused on environmental goals (talented writers can communicate well about anything,) you do need a good grasp of the subject matter in order to be able to promote and sell with words. Our website content writing company has decades of experience and has amassed knowledge about a host of industries and business sectors, such as finance, medicine, agriculture, manufacturing, AI, cybersecurity, and more. Where we lack industry-specific knowledge, we are prepared to put in the time and research needed to get up to speed.

FOUR
Customized Solutions

We offer a variety of packages tailored to different business needs. Hopefully, you will find an offering that suits your needs, but if you have a specific project request, talk to us, as we are flexible and may be able to customize a package for you.

FIVE
100% Authentic and Original

In this age of AI and ChatGPT, you really need to worry about where your content is coming from. AI-generated content and content that is not 100% original can be demoted by search engines, making it ineffective for your business. All of our content is 100% human-written and original and will therefore be seen as authoritative, genuine content by search engines. As the rules around AI content are changing rapidly, we are keeping an eye on the latest developments so we can be sure our content performs optimally.  

SIX
As Many Revisions as Needed

Within reason, we’ll revise your text as many times as needed until you’re totally happy with it. We view our writing process as collaborative and share our documents openly via Google Docs as we work. We accept your comments and criticisms without affront and are happy to reiterate until you are fully satisfied with the results.  

Content Tailored to Your Business

Our extensive experience preparing content for B2B tech companies in multiple verticals makes us ready to work with your company without requiring a steep learning curve to start delivering the content you need to make the impact you want. We also do more than just write. We are a B2B content marketing agency that tracks metrics and uses analytics to see what’s working and what needs to be adjusted. We make sure that your content is always working for you and bringing in leads.
Content/Copy Writing for B2B

Sophisticated B2B customers have done their research and scouted out your B2B’s top competitors. You won’t have long to convince a discerning B2B business decision-maker to stick around and learn more about your products or services or book a demo. You need a B2B website copywriter with experience writing hard-hitting content for B2B customers who know what they are looking for and don’t have time to wade through low-grade, unclear content.

Content/Copy Writing for startups

Unlike more established companies, startups must move incredibly quickly to build brand awareness, increase trust, gain market share, and grow revenue. To add to the challenge, startups often have limited resources and lack in-house expertise (such as marketing writing skills, use of analytics, and SEO) that would help them achieve their goals and make every piece of startup content count. Purple Chia’s website content writing agency works with scores of startups and can create, execute, optimize, and distribute content spanning the entire funnel from brand awareness to lead generation to conversion.

Content/Copy Writing for High-Tech Companies

When producing content for a high-tech company, you need writers with that rare combination of technical understanding and excellent communication skills. Whether your solution is based on data processing, AI, some combination of both, or another technology, it’s highly likely we have worked with a tech company that used similar tech. Our writers – many of whom have a technical background themselves – have the ability to grasp complex technical subjects and convert this knowledge into compelling, readable copy that helps your company build awareness and attract qualified leads to feed into your sales pipeline.

Content/Copy Writing for Medtech Companies

Medtech companies are performing critical and meaningful work that is rapidly changing the state of healthcare globally. When it comes to communicating their message, it is essential to keep the target audience in mind. When addressing medical or other professionals in the field, content has to be sophisticated and show a deep understanding of the science and technologies involved. However, as is often the case with marketing, decision-makers are often from a business or commercial background. This requires content that strikes a balance between sharing technical details and practical features. This is the sweet spot we have attained at Purple Chia.

Content/Copy Writing for Cyber Security Companies

As the digital transformation movement marches on, cyber security companies have proliferated. Whether your company’s solution secures networks, finance companies, or large businesses with multiple users, we have the background and high-level knowledge to translate your message into interesting copy that can be readily grasped by business decision-makers who may lack technical language.

Content/Copy Writing for Fintechs

The purpose of fintech content marketing is to help fintech companies build awareness and generate qualified sales leads. For discerning fintech buyers and senior executives at financial institutions, generic content won’t suffice. Fintech marketing content needs to appeal to a range of stakeholders, influencers, and decision-makers, and your fintech content writer must have a grasp of the key roles and buyer personas at a typical financial institution. They must also understand the industry and emerging trends – as we do at Purple Chia website content writing services.

Content/Copy Writing for AI-Based Solutions

Many solutions on the market use AI capabilities to analyze and derive data from large datasets. Whether your business is in the field of manufacturing, medicine, agriculture, finance, or something else, if you’re applying AI technologies to a data set, it’s likely our copywriters for websites have written about similar technologies and have a deep grasp of what your solution achieves.

Content/Copy Writing for Agritech/ Agtech Companies

Agritech companies that deploy sophisticated technologies to improve efficiency and yield or analyze data and predict outcomes in the farming industry are changing the agricultural landscape and solving pervasive environmental issues. The agtech companies we work with operate in diverse fields such as dairy farming, water-based technologies, carbon credit production, irrigation, and more. If you need experienced writers who understand your products, market and technologies, you’ve come to the right place.

Content/Copy Writing for Manufacturing

Industry 4.0 has changed the face of manufacturing, and many solutions on the market leverage data and analytics to streamline production and make manufacturing a more sophisticated, error-free and efficient process. Having worked with a number of companies offering AI-based and technological solutions for the manufacturing industry, our copywriters understand the subject matter and tone needed to communicate with this audience.

Content/Copy Writing for B2B

Sophisticated B2B customers have done their research and scouted out your B2B’s top competitors. You won’t have long to convince a discerning B2B business decision-maker to stick around and learn more about your products or services or book a demo. You need a B2B website copywriter with experience writing hard-hitting content for B2B customers who know what they are looking for and don’t have time to wade through low-grade, unclear content.

Content/Copy Writing for startups

Unlike more established companies, startups must move incredibly quickly to build brand awareness, increase trust, gain market share, and grow revenue. To add to the challenge, startups often have limited resources and lack in-house expertise (such as marketing writing skills, use of analytics, and SEO) that would help them achieve their goals and make every piece of startup content count. Purple Chia’s website content writing agency works with scores of startups and can create, execute, optimize, and distribute content spanning the entire funnel from brand awareness to lead generation to conversion.

Content/Copy Writing for High-Tech Companies

When producing content for a high-tech company, you need writers with that rare combination of technical understanding and excellent communication skills. Whether your solution is based on data processing, AI, some combination of both, or another technology, it’s highly likely we have worked with a tech company that used similar tech. Our writers – many of whom have a technical background themselves – have the ability to grasp complex technical subjects and convert this knowledge into compelling, readable copy that helps your company build awareness and attract qualified leads to feed into your sales pipeline.

Content/Copy Writing for Medtech Companies

Medtech companies are performing critical and meaningful work that is rapidly changing the state of healthcare globally. When it comes to communicating their message, it is essential to keep the target audience in mind. When addressing medical or other professionals in the field, content has to be sophisticated and show a deep understanding of the science and technologies involved. However, as is often the case with marketing, decision-makers are often from a business or commercial background. This requires content that strikes a balance between sharing technical details and practical features. This is the sweet spot we have attained at Purple Chia.

Content/Copy Writing for Cyber Security Companies

As the digital transformation movement marches on, cyber security companies have proliferated. Whether your company’s solution secures networks, finance companies, or large businesses with multiple users, we have the background and high-level knowledge to translate your message into interesting copy that can be readily grasped by business decision-makers who may lack technical language.

Content/Copy Writing for Fintechs

The purpose of fintech content marketing is to help fintech companies build awareness and generate qualified sales leads. For discerning fintech buyers and senior executives at financial institutions, generic content won’t suffice. Fintech marketing content needs to appeal to a range of stakeholders, influencers, and decision-makers, and your fintech content writer must have a grasp of the key roles and buyer personas at a typical financial institution. They must also understand the industry and emerging trends – as we do at Purple Chia website content writing services.

Content/Copy Writing for AI-Based Solutions

Many solutions on the market use AI capabilities to analyze and derive data from large datasets. Whether your business is in the field of manufacturing, medicine, agriculture, finance, or something else, if you’re applying AI technologies to a data set, it’s likely our copywriters for websites have written about similar technologies and have a deep grasp of what your solution achieves.

Content/Copy Writing for Agritech/ Agtech Companies

Agritech companies that deploy sophisticated technologies to improve efficiency and yield or analyze data and predict outcomes in the farming industry are changing the agricultural landscape and solving pervasive environmental issues. The agtech companies we work with operate in diverse fields such as dairy farming, water-based technologies, carbon credit production, irrigation, and more. If you need experienced writers who understand your products, market and technologies, you’ve come to the right place.

Content/Copy Writing for Manufacturing

Industry 4.0 has changed the face of manufacturing, and many solutions on the market leverage data and analytics to streamline production and make manufacturing a more sophisticated, error-free and efficient process. Having worked with a number of companies offering AI-based and technological solutions for the manufacturing industry, our copywriters understand the subject matter and tone needed to communicate with this audience.

Benefits of Investing in High-Quality Content

For most businesses, the website is step one of the customer journey. It is imperative that your website clearly communicates your offer and piques the prospect’s interest within seconds. Next, it needs to do the hard work of selling your products. The benefits of a well-written and executed website include:

Boost your online presence

In today’s market, if you’re not online, you don’t count! You need to appear prominently in search engines and across social media platforms to make an impression. To be as visible as possible to your target audience, you must also use SEO intelligently.

Effortless organic leads

A well-written, well-planned, and SEO-optimized website will be a most powerful lead generator for your business. Using our SEO website writing services ensures that the right people are on your site in the first place, and excellent copy will make sure they quickly grasp what you are offering and stick around to read more about it.

Build brand authority

A great website is the first step to ensuring your brand is widely recognized as an authority in your field. When prospects become interested in a particular solution or service, the first place they look is the website, so you need to ensure it will make a good impression within seconds. A shoddy, out-of-date, or poorly written website screams unprofessionalism and will make your prospects run for the hills.

Differentiate your business

Anyone researching your business is likely to be looking at your competitors as well. If their website communicates their offer better or appears more professional and authoritative than yours, you’ve lost the game. Part of the skill of writing a lead-worthy website involves scouting out competitor websites and making sure your website will stand out.

Higher conversion rates

Well-planned and compelling copy will attract leads and convert them to customers. Writing web copy that converts takes careful thought, planning, and considerable expertise. You also need to know some trade tricks, such as how to write attention-grabbing headlines, create a sense of urgency, and motivate people to take action.

Increase trust and credibility

In the B2B space, it can take many touchpoints and lots of time before a prospect is willing to reach out and book a call. Until you get a prospect on the phone, your website is your salesperson, and you need to make them feel comfortable that you are trustworthy, competent, and respected by others in your field. This impression can be created by the quality of your content as well as the topics covered and types of materials shared. Including case studies, testimonials, and reviews can increase trust. Professional B2B website copywriters will guide you as to how to make your website appear as trustworthy as possible.

How We Work – Purple Chia’s Website Content Creation Process

As a website content writing agency, we support you throughout the entire web content process, from developing a website strategy to building a framework, deciding what content goes on each page, writing the content itself and tracking your website performance after. When we undertake to write your website for you, here’s what you’ll get:

WEBSITE STRATEGY

Blog Purple Chia

Helping you define the main purpose of your website (e.g. showcase your products and services, bring in leads, etc.) and determining the pages needed to achieve your goals

CONTENT AUDIT
web copy purple chia

A full review of all of your existing website content (where relevant) to see what we can re-use and what needs to be written from scratch

COMPETITOR ANALYSIS
email marketing Purple Chia

A macro-level look at the websites of your top 2-4 competitors so we understand who you are up against and make sure we can communicate where you excel

WEBSITE SKELETON

Ghostwriting Purple Chia

A skeleton plan of your entire site including each page, the menus and dropdowns you will need

WRITTEN CONTENT
Blog Purple Chia

All the content you need, written by our expert copywriters for websites and optimized for SEO

METRICS AND ANALYSIS
Lead magnet Purple Chia

We will track relevant analytics so we can check that your website is performing as you expect