SERVICES: WEBSITE COPY
Websites that Sell
A well-written website can become one of your most powerful lead generators. The sales cycle for B2B is long, so you need prospects to land on your website and grasp your message within seconds.
How is this possible? With clear copy that resonates with your prospects and conveys your message quickly, memorably, and effectively.
We offer a host of content writing services for websites to keep your company’s site relevant, up-to-date, and working hard to bring you leads. Whether your site is already live and you just need a refresh, or you need a website written from scratch, we are at your service.
STRATEGY
High-Performing Websites Start With a Plan
Maybe you have the website that you just threw together when your company was just starting out. Or maybe you’ve got a beautiful site, but it just doesn’t convey the right message.
Your website is a reflection of your business and it needs to do more than just look good. There has to be some brains behind the beauty and that’s where Purple Chia shines.
We will help you refine your message and then make sure that your website screams it out, drawing in your customers and enthralling them.
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We Don’t Waste EffortWe audit your existing content (if you have it) to see how it’s performing and work out what we can reuse or repurpose. We also repurpose all content into multiple deliverables to give you the biggest bang for your buck!
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We Use DataWe are giant nerds who love researching any topic. Our research process is THOROUGH and we know the good sources to go to and can easily weed out the “fake” news. We look at competitors and the market, and use free and paid-for SEO tools to ensure our content strategy gets results.
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We Have the Best WritersContrary to what you might think, you do not need an expert in your specific industry to write your content. With a bit of prompting, skilled writers can write about any industry or product. Our writers have tons of experience and go to great lengths to ensure you’ll be proud to stamp your name on our content.
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We Let You Get On with Your BusinessWe write all the content needing virtually no effort from your side (aside from some onboarding/fact-finding interviews and a monthly check-in call).
Here’s how we do it:
At the end of this process, you’ll receive a full site-map and detailed descriptions of the content plans for each page.
At any stage, we are happy to collaborate with designers (either yours or ours) and recommend doing so as early as possible so that the design and text blend together seamlessly and complement each other perfectly.
WEB COPY
Data-Driven Web Copy that Converts
Whether we’ve created the strategy for you or you have come to us with a ready-made plan in place, the next step is to write killer website copy that is catchy and compelling and speaks directly to the needs of your target audience.
Page-by-page, each word must be carefully considered and chosen to ensure that it speaks to the living breathing humans who you want to attract while also meeting the SEO requirements for high-ranking in the search engines.
While you don’t have to be an ecologist to write for an agtech startup or an investment banker to write for the financial sector (talented writers can communicate well about anything), you do need a good grasp of the subject matter to be able to promote and sell with words. Our team of writers has decades of experience and has amassed knowledge about a range of industries and business sectors such as finance, medicine, agriculture, manufacturing, AI, cybersecurity and more. Where we lack industry-specific knowledge, we are always quick to get up to speed.
When we write your web copy, here’s how it works:
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We Don’t Waste EffortWe audit your existing content (if you have it) to see how it’s performing and work out what we can reuse or repurpose. We also repurpose all content into multiple deliverables to give you the biggest bang for your buck!
-
We Use DataWe are giant nerds who love researching any topic. Our research process is THOROUGH and we know the good sources to go to and can easily weed out the “fake” news. We look at competitors and the market, and use free and paid-for SEO tools to ensure our content strategy gets results.
-
We Have the Best WritersContrary to what you might think, you do not need an expert in your specific industry to write your content. With a bit of prompting, skilled writers can write about any industry or product. Our writers have tons of experience and go to great lengths to ensure you’ll be proud to stamp your name on our content.
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We Let You Get On with Your BusinessWe write all the content needing virtually no effort from your side (aside from some onboarding/fact-finding interviews and a monthly check-in call).
Working with Purple Chia to Create your Web Content
Here’s what you can expect when you work with Purple Chia to create new web content:
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An in-depth onboarding meeting/ call to learn about your content and business goals, target audience and competition
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Audit of existing site to see what we can repurpose or reuse
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Competitor research to see who and what you’re up against
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Keyword research to improve the chances of getting your website on the map
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Creation of site map
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We write interesting and compelling content for every page on the map and share with you for final approach
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If you are working with design, we can collaborate with them so worlds and images works seamlessly together
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If needed, we can add our text to Figma (or another design tool) so you can see the website come together as we collaborate with your design team to create a polished and impressive finished product